The ocean—a vast, ever-changing expanse that holds countless mysteries, stories, and supports all life on this planet. From the tiniest plankton to the largest mammals on earth, the ocean is home to endless wonders, many of which remain undiscovered.
I was lucky enough to be born on a small island off the southern coast of British Columbia, and some of my earliest memories revolve around the ocean. From a young age, everything in my life seemed to revolve around it—endless ferry rides, wildlife sightings, and summers spent on beaches and boats. The marine world was my playground, and I always knew it would play a key role in shaping my future.
Unsurprisingly, I pursued Marine Biology in university and graduated with a BSc in the field. Throughout my studies, one theme kept emerging: the critical importance of education in conservation. Initially, I thought my path was research, but over time, my focus shifted toward education and wildlife experiences—a change that would ultimately define my career path.
I’ll never forget the moment when I decided I wanted to become a wildlife guide. It was during a university placement at a research station on Vargas Island in Clayoquot Sound. After a boat ride to Tofino, we stopped at a fuel dock, and a whale-watching zodiac pulled up beside us. Out jumped a guide who expertly tied up her boat and spent the next half hour sharing her experiences—breaching humpbacks, sea otters, and black bears—all with infectious enthusiasm. Her love for the ocean and her guests was evident, and in that moment, I knew I wanted to do the same. To step into the marine tourism world, guiding people through our local waters, and helping them see the diversity and wonder that our oceans hold.
Entering an industry traditionally dominated by men was slightly daunting at first. Whale watching and marine tourism have long been male-dominated fields, with men typically in leadership roles as boat captains, researchers, or guides. The ocean, often seen as rugged and untamed, has historically been associated with masculinity. I was driven by the desire to share the ocean’s wonders with others, hoping they’d come to appreciate and protect it as I had. While there were moments of discomfort, over time, I found my footing. I realized that my work was about more than just guiding; it was about fostering a shared love for the ocean and educating others on its beauty and fragility. I’m fortunate to be part of a company that supports me and encourages diversity within the field, opening doors for women like myself.
In recent years, more women have begun to make their mark in wildlife tourism, taking on roles as guides, researchers, boat captains, and business owners. Over the past four seasons at Campbell River Whale Watching, I’ve witnessed firsthand how the marine tourism industry is evolving. Women are shaping the future of this field, pushing for sustainability and conservation while inspiring others with their passion and expertise.
One of the most exciting aspects of this work is its potential for sustainability. It’s about showing people that the beauty of the ocean and its creatures is worth protecting—and that we all have a role to play in ensuring future generations can experience the same awe and wonder.
Reflecting on my journey, I’m reminded that the ocean is a welcoming place for anyone passionate about it. Whale watching, at its core, is about sharing the magic of the natural world and inspiring others to care for it. It’s a career that anyone with a deep respect for the environment and a desire to educate can step into.
There’s a unique magic in seeing my guests’ faces light up when they spot a humpback whale or watch orcas play in the water. It’s the same sense of wonder I felt as a child, that connection to something greater than ourselves. That shared experience is what makes this job so rewarding. As a woman in the field, I feel deeply grateful to be part of that journey.
As more women take on roles as guides, scientists, researchers, and business owners, they’re proving that the ocean—like the opportunities it offers—knows no boundaries. They are inspiring the next generation of environmental leaders, showing that the power of the ocean is limitless, and so are the possibilities for those who love it.
Words by Zoe Hasenfratz
