Naturalist looking for wildlife with binoculars

Net Positive: My Goal as a Naturalist

In the eco-tourism industry, the prefix ‘eco’ is often used as a shield against scrutiny. We pair it with sustainability and goodness, conveniently ignoring the impact we leave behind. But observing nature is rarely without impact. As a naturalist, I work in the tension between that realization and the preservation of the species I love. If I can turn a spectator into a steward, the… Read more »

progress pride flag on a covered boat

Make Campbell River Your Next 2SLGBTQIA+ Friendly Getaway

We’re thrilled to announce that Campbell River Whale Watching & Adventure Tours has become the first whale-watching company in Canada to earn the prestigious Rainbow Registered accreditation. Awarded by the Canadian Queer Chamber of Commerce (CQCC), this honor reflects our dedication to creating an inclusive environment where all guests, staff, and community members feel welcome and respected. Setting a New Standard for Inclusive Tourism At… Read more »

breaching humpback whale

How Ethical is Whale Watching? A Guide to Finding a Responsible Tour Operator

Words by Maddie Lemke Whale watching has gained popularity as a captivating recreational activity, allowing people to observe these majestic marine mammals in their natural environment. Observing wildlife can have many positive impacts, but if not done responsibly, it may do more harm than good.  In this blogpost we want to give an overview of positive and negative impacts of whale watching and help you… Read more »